Real-life colour and contrast, bright 4K pictures
X90K | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail Cognitive Processor XR™ understands how humans see and hear for true immersion Sound positioning tweeters turn any sound immersive Minimalist design with narrow bezel for less distractions
